You’ve worked hard creating your business, whether it’s a local storefront or an online business. But without customers buying your products and services, you won’t get too far into recovering your initial debt and showing a profit. That’s where marketing comes in, and not just any marketing. We’re talking about Online Marketing.
To market your business on the internet requires writing skills. Either you can do your own writing, or you can hire a copywriter to create webpage content, blog articles, and mailing list messages. After your content is written, then it’s time to hire a professional business editor to fine tune your written content.
Hiring a Professional Business Editor
At WordsRU, we have editors who are available seven days a week, and twenty-four hours a day. You can submit your documents and payment online with just a few clicks. Your written content that is seen by the world is a reflection of your company, your brand, and your professionalism. When your English, grammar, or selling points are riddled with errors, customers will leave your website and look for another vendor. Yes, error-free business writing and documents are mandatory when you’re competing for your share of the marketplace.
Do You Have A Marketing Plan for Getting Traffic to Your Website?
To reach your target customers, you’ll need an internet marketing plan and an idea of your monthly budget for advertising. Below are several elements to consider when you’re just getting started.
- Create a user-friendly website. Provide information and pricing about your products and services, and make it easy for new customers to contact you. Creating a contact page and providing your phone number are basic yet important elements.
- If you own a local retail business, be sure to provide your hours of operation, your address, and a map or driving directions on your website.
- Offer excellent content and resource information in addition to free downloadable brochures, reports, or a sample of what you’re selling.
- Each page of your website should include at least one call to action. A call to action simply means showing your web visitor what to do next. For example, if you own properties, and you’re looking for investors, your call to action might be: Sign up now with your name and email address in the form below, and you’ll receive a list of the properties we represent that are looking for investors.
Most important: Make the buying process super simple. Don’t make your web visitors search for the information they need to make a purchase. If your featured product of the week is a charcoal barbecue grill, display a large photo of the grill, along with the price and description. Below that product, display a Buy Now button. Make it easy for people to buy from your website.
How Alive is Your Business Website for Marketing Purposes?
By alive, we’re referring to actual website links that when clicked take the customer to a reference page, a shopping cart, or to a product or resource.
Nothing is more frustrating to a potential customer who wants to buy your product and when he tries to click or tap on the link, he instantly discovers that the link is broken. Bam! You can be sure he will leave your site and go look for another site that wants to sell something to him.
Here is a website link checker (free) that is simple to use:
but you can also find many more sites that offer software for finding broken links on your website.
We’re mentioning this here, because you can have the best marketing plan in the world, but if the links on your site are broken, you are losing sales.
Building and Branding Your Business
Are you intentionally building a recognizable brand? Branding is important to a local brick-and-mortar business, just as it is to an internet business. Below are several things to think about when branding your business.
- Hire a graphic artist to create a unique logo that matches the theme and colors of your website.
- Create a Facebook page and carry the color and theme of your website to your page.
- Consistently add new content to your website and your Facebook page. Your followers are quite social media savvy, so you’ll want to reach them at sites they frequent.
- Set up a schedule of when to write and publish new posts, tweets, and current content so these items appear in your customers’ feeds. This step alone will increase your business’s visibility.
Hopefully, these tips will get you to thinking more about marketing your business and successfully selling products and services to those in your target audience.