If you own a business, are marketing a book, or you want wider audience appeal for your products and services, you’ll want to review this list about the marketing trends for content delivery in 2016.
In years past, it was enough just to have a website and a mailing list to alert your web visitors and subscribers about topics of interest to them. But that isn’t so today with more social media sites springing up everywhere, and consumers buying smartphones to surf the web.
Social media is another way to make the public know about the products and services you’re selling. Look at the list below of what’s trending this year.
Facebook will push live videos to the top of the news feeds
What does this mean to you? If you don’t have a promotion video, you could lose lots of sales this year.
Advertising on Instagram will look a lot more like Facebook this year
Instagram is planning to launch some new features in the coming months that offer specific profiles for businesses resembling Facebook’s Pages. Do YOU have an Instagram account?
98 of Facebook’s top 100 advertisers also market on Instagram.” – Sheryl Sandberg (COO, Facebook)
Twitter will drop its 140-character tweet limitation this year
This will open up the Tweet-gates for everyone. But, will your feed actually look different?
http://socialmediaweek.org/blog/2016/01/end-twitters-140-character-limited-life/ If you don’t already have a Twitter account, you might want to register for one today.
Are you ready to learn how to pin a tweet?
Pinning a Tweet allows you to showcase your best content at the top of your profile page.
SnapChat is an important social media hub for your business
Stories and storytelling will rise higher this year than in all previous years combined. Creating a SnapChat Story is a great way to connect with fans, and allows users to see your SnapChat content for 24 hours.
Here’s how to create a story on SnapChat:
LinkedIn has a new account targeting method
LinkedIn Account Targeting is a new feature that just launched with the aim of improving the way marketers target their campaigns on LinkedIn – specifically through streamlining where Sponsored InMail and Sponsored Updates are seen.
Facebook Instant Articles
Are you familiar with Facebook Instant Articles? This is another fast mover. Instant Articles is a product for publishers to create fast, interactive articles on Facebook.
So What Should You Do to Market Your Business in 2016?
If you are like most of us, you’ve decided to choose one platform or perhaps a few social media platforms and you haven’t ventured past those marketing venues. I’ll admit, it’s like a full-time job trying to stay on top of all the latest announcements and what will sell more products and services, let alone give you a worldwide presence online.
I did, however, read an article by Alexis Finch from emarsys.com, and I agree with some of the statements she’s made, such as:
Know your channels. Build them strategically. Social may move at lightning speed, but you don’t have to. Quality wins over quantity because in the end, you’re interrupting your customers’ conversations, so make sure you have something important to say every single time, and you’re not speaking in tongues to an empty room.
And then she wrote this:
If you ever thought that social was a waste of time or a distraction from your bottom line, you can stop that nonsense now. Give your customers a reason to brag about the products they love because now, their friends can buy directly from that brag. Just don’t forget to track those purchases so you can thank your brand evangelists.
And finally, I totally agree with this:
We used to call it word-of-mouth. Now, it’s got the fancy new name of “influencer marketing.” Guess what? It’s more important than ever. According to Nielson, over 90% of consumers trust recommendations from friends and family, even when it flies in the face of the advertising they see. Is that any different than before? No. But now, it’s more actionable than ever.
At the end of the day…
At the end of the day, if you’re not interacting daily with a social media site that tells your clients and potential customers about your product or service, then you might need to hire someone familiar with influencer marketing strategies to get your business noticed.
Above all, remember…everything you print should be edited or proofread by someone other than the writer. Social media platforms are no place for splashing your grammar errors and spelling errors all around the world.
To get started, you can create blog posts, tweets, or articles in a bundle and have all of them edited by one of our professional editors. Then, one by one, drip the content to your social media sites. Sit back and relax for once. WordsRU is here to help your professional image soar on all platforms.